How to shuffle through all the wedding florists to land on one that truly speaks to you, your vision and how to know you’ve found the perfect fit!
During my time thinking about all the big and little details of planning our estate wedding, I have most looked forward to two things. Tablescapes (duh!) and the gorgeous arrangements, personal bouquets and streaming floral garlands to bring even more life our wedding venue! Florals are one of the most sought after of wedding components, and they never cease to steal the show. I knew when I first started dreaming up my wedding last year that a florist would have to encompass both a genuine passion for florals, and also embody the organic and wild nature of how flowers are meant to grow, and just be! I’ll never be the bride looking for tightly arrangement roses, so when I came across the florist we decided to hire, I knew it was the perfect fit!
To make all our flower visions come true, choosing the florist that would develop and execute the styles I wanted was crucial. While John and I were in Montecito a few weekends back, we met our lovely florist, Carla Wingett, owner of Idlewild Floral and Event Design to help map out where we wanted what, and how her work would bring the venue to life through cream and blush hues flowers and streaming green foliage. During this initial design meeting, Carla brought up a few ideas that were especially valuable, like how we could create flowers arrangements for the rectangular tables in stead of the classic round tables we are having, and the best type of flowers to float in the two fountains on the property. Along with several other recommendations, and more to come, I am so confident in our choice to have Idlewild as our florist!
I was introduced to Carla through our wedding planner, and as I browsed her work displayed on Instagram, in her portfolio and the ideas she had shared with me individual, I knew that she would be the perfect fit. Idlewild is best known for the organic, wildly grown florals sourced from the Central Coast. One thing I really appreciate about Idlewild in addition to her amazing arrangements, are the options for vessels and vases that will be used for our flowers. This makes the process much easier when a florist has the items you like, and you don’t have to worry about getting another rental company just for the flower arrangements. So without further ado, I am so please to introduce you to the woman behind Idlewild Floral Deign, Carla Wingett!
Meet Carla: A Q&A From Idlewild Floral Design
If you had to choose, what wedding day floral item would you say is your absolute favorite to create?
I absolutely love making bridal bouquets, I think it’s the reason I’ve become a wedding florist. Partly because I think it’s so special that the bride will carry it down the aisle, and partly because it’s a small work of art for me. No other flowers at the wedding get such close observation, so I put all of the most special flowers in it and spend the most time with it making each detail perfect.
At what point in your career did you decide becoming a florist was the path you wanted to take? Have you always had a passion for using flowers to create stunning arrangements?
I was on my way to becoming a graphic designer in College, and realized when we did internships that I couldn’t sit a a desk for a living. I knew I needed to be in design somehow though, so I tried Garden Design for almost 8 years, which led me to flowers. Flowers are the perfect medium for me because they combine the natural elements I love and the same meditative process of creating art on paper I was so in to growing up and in college. Once I did my first wedding that was it though! I can’t think of anything more special and exciting than to be a part of someones wedding day.
Outside of the different flower varieties, where do you seek out inspiration for styling, texture combinations and colors compliments when you take on new projects?
Weddings are endless inspiration because each couple I work with is so unique, I find my inspiration in their stories and visions for their wedding day. I also draw a lot of inspiration from the location they’ve chosen, which says so much about their own style, and from there choose the materials I think will fit them and their surroundings best.
What brings you the most joy in your day to day life, and how does that transpire into your career as a florist?
I have a 7 year old daughter, Harper, and children always have a way of reminding us to live in the moment and find joy in the most simple things, like a carnation or a daisy is so beautiful to them, they don’t think of them as a ‘common’ flower. And they’re so fearless when creating anything, which is why children’s art is so beautiful and unique. I’m endlessly inspired by her.
As a florist and a recent bride yourself, what is one or two pieces of advice you would offer brides-to-be when it comes to wedding florals?
When looking at flowers don’t think of specific varieties you like but of the texture and colors you see in them. Flowers change so much season to season, so if we work with a more general design then your florist can pick the best materials available that week. Also, don’t obsess too much over Pinterest or other people’s wedding pictures, it’s so easy to get overwhelmed by all of the options and making the perfect day. At some point you just need to hand your vision over to the professionals you’ve hired trust that they’ll bring it to life for you and you’ll end up with a magical experience.
For those that have begun the search for a wedding florist, I highly recommend having a few calls with him/her, and a huge bonus if you are able to meet them in person at least once or twice before your wedding! As with any vendor, it is critical that you feel a personal connection with him/her in addition to appreciating their work, too! If you are able to feel comfortable and open with your florist, talk through the details, land within your budget and communicate the true look and feel you want to achieve, planning will be a breeze!
For next steps, we can’t wait to meet with Idlewild Floral during our next trip in April to start playing with all the options that will be paired with our linens, plates, glasses, flatware and everything else that contributes to a one of a kind tablescape! If you are currently planning your wedding and are actively seeking a florist, I highly recommend reaching out to Carla for some initial first steps!
Are you in the middle of planning your wedding? What helped you determine your wedding florist?
Until Next Wedding Wednesday…